Business Intelligence

business intelligence and data analytics

Business intelligence and data analytics together

With many years of experience in data and analytics, we understand the struggles of becoming a data-driven organisation. It requires ongoing effort to:

  • Get the right data and get the data right.
  • Have the right tools and have a good understanding of the tools.
  • Embrace the mindset of actionable insight.
  • Get the right people to work with their data.

FIRN can help with each step.


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Business intelligence tools

We offer a range of business intelligence tools that provide quick, easy-to-digest access to insights about your organisation’s current position, based on available data. With our finger on the pulse of the latest technologies, we have the proven expertise and industry knowledge to help your organisation make smart business decisions.

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What our
are saying…

“Overall a great team to work with”. 

Carol Martin

Artificial Intelligence (AI)

Artificial Intelligence is here to do the tedious, repetitive or complex tasks that computers are good at and free up our time so we can do the things human are good at. However, to make AI solutions successful, they must marry up data science with business outcomes. 

In the past decade, as many as 85% of big data and machine learning projects have failed to produce ROI, according to MIT Sloan Management Review. This can be attributed to a lack of emphasis on business outcomes and is often due to bespoke one-off solution builds. It has been a huge learning curve for the data analytics industry. 

At FIRN Analytics, our role is to help organisations create their AI data strategy and simplify solutions, creating repeatable and scalable solutions. Our experts provide a pathway to achieving your business goals and are there to help you understand and explore the tools needed to make AI solutions successful. AI-generated analytics is the future – watch this space!

business intelligence software
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business intelligence for small business

Data Strategy

Discover the value in your data. You already have value and insight locked away in your systems. We can help you uncover that data and then plan a strategy for how to get maximum value from it. We’ll make sure you don’t get left behind; a real risk in this fast-paced environment.

For example, in 2016, the cloud accounted for less than 7% of the total database market. Gartner estimates it will account for two-thirds by 2024. The acceleration is in part due to the pandemic, which has set the scene for business leaders to challenge the status quo and disrupt accepted ways of thinking. At FIRN Analytics we always think way ahead, asking what may seem like random questions, but looking at scenarios that will soon become the norm. For example, have you considered incorporating voice and text data into your overall data and analytics strategy?

business intelligence for small business
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Data Integration

Combining digital data across siloed business applications can reveal the full customer journey, no matter the touchpoint. We specialise in bringing disparate data together, whether your data sets are organised or need to be wrangled. We know how to format your data and can guide you on realistic timeframes around the data preparation required to merge external and internal data. Together, we can make it more valuable, and with data enrichment, we have the potential to unlock more insights.

Data Decision Applications

There are two major challenges facing business in this digital age: the ease by which customers can switch providers, and our poor visibility into granular level customer interactions – the ones that can make or break the customer experience. There are so many touchpoints across multiple channels it’s hard to keep track. Yet it’s never been more important to understand your addressable market, create churn interventions and onboard new customers effectively and efficiently. 

We specialise in building data solutions that support your business needs. Our proven approaches and experience gleaned from many projects allow us to create bespoke solutions to streamline your business. 

data analysts
data analysts

External Data sourcing

Traditionally, businesses have leveraged external data like weather, job reports and social media to help them understand customer behaviour and make supply chain plans. More recently, they’ve been ‘nowcasting’, using newer data sources like human mobility, credit card transactions, hiring trends, and air quality to enable much nearer-term analysis. Nick and Grant have built a unique understanding of data available to the NZ market through their many years of data testing and purchases across thousands of projects. 

Whether you need marketing, property, customer, geospatial, business or demographic data, or something else, it’s very likely the team at FIRN Analytics knows where to find it. Not only that, we can also advise on data quality, alternative options, its real value and the price to pay for it.

Data Governance / Lineage

Managing and organising data and implementing processes to enable collaboration and compliant access to it is at the forefront of what we do. 

Good data governance maintains security and privacy, without constraining users from creating value from an organisation’s data assets. Visibility around the data lifecycle, from its origins to where and how it has moved throughout its life, is vital. This is especially important for data integration, where data lineage looks at how data is manipulated via the ETL (extract, transform, load) process so that quality assessments can be made before it is loaded into an analytics tool. 

That’s why we work with the only end-to-end, integrated Data Intelligence platform, Collibra. It’s a shared cloud-native platform for both IT and business users designed for collaboration and usability and delivered through an intuitive user interface.

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Business intelligence for evidence-informed decision making

Business intelligence help organisations like yours make better, more data-driven decisions. With our 20 years of experience, we can help you access the right mix of technology and strategic advice to help you unlock the value in your data.

how can we help

Tell us your data challenge

Email us today and a consultant will respond within 24 hours.

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Trusted by over 150 NZ Businesses
10+ Years of Proven Data Expertise
Used by Leading Telcos, Banks,
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Offer ends 31st July 2024

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