“Overall a great team to work with”.
Data Decision Applications
There are two major challenges facing business in this digital age: the ease by which customers can switch providers, and our poor visibility into granular level customer interactions – the ones that can make or break the customer experience. There are so many touchpoints across multiple channels it’s hard to keep track. Yet it’s never been more important to understand your addressable market, create churn interventions and onboard new customers effectively and efficiently.
We specialise in building data solutions that support your business needs. Our proven approaches and experience gleaned from many projects allow us to create bespoke solutions to streamline your business.
External Data sourcing
Traditionally, businesses have leveraged external data like weather, job reports and social media to help them understand customer behaviour and make supply chain plans. More recently, they’ve been ‘nowcasting’, using newer data sources like human mobility, credit card transactions, hiring trends, and air quality to enable much nearer-term analysis. Nick and Grant have built a unique understanding of data available to the NZ market through their many years of data testing and purchases across thousands of projects.
Whether you need marketing, property, customer, geospatial, business or demographic data, or something else, it’s very likely the team at FIRN Analytics knows where to find it. Not only that, we can also advise on data quality, alternative options, its real value and the price to pay for it.
Data Governance / Lineage
Managing and organising data and implementing processes to enable collaboration and compliant access to it is at the forefront of what we do.
Good data governance maintains security and privacy, without constraining users from creating value from an organisation’s data assets. Visibility around the data lifecycle, from its origins to where and how it has moved throughout its life, is vital. This is especially important for data integration, where data lineage looks at how data is manipulated via the ETL (extract, transform, load) process so that quality assessments can be made before it is loaded into an analytics tool.
That’s why we work with the only end-to-end, integrated Data Intelligence platform, Collibra. It’s a shared cloud-native platform for both IT and business users designed for collaboration and usability and delivered through an intuitive user interface.
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